Anna Vatuone

When I was twenty-two years old, I wanted two things:

  1. To be understood.
  2. For people to think I was good at my job.
    As a first time founder, I remember feeling under-qualified. I felt like an impostor—and it showed. I struggled to communicate my value in a way that my colleagues and potential investors could understand. I realized I needed to clarify my message and use social media as a tool to help me build my personal brand. This would help me look more credible, I thought.
    So I got to work. I updated my social media profiles, built a personal website, and began sharing my story online. The more content I shared, the more confident I became. And the more confident I became, the more credible I appeared.
    Now i am writing blogs for madeforkids.co.uk on different topics on kids.